Recently I got a Trello ticket to add Facebook Pixel tracking code, and they gave me a token to use. As a frontend engineer on that project, it’s confusing to me, because the token is for Facebook Conversions API. The biggest difference between Facebook Conversions API and Facebook Pixel is Facebook conversions API is invoked on the server, and Facebook Pixel is on the client. Besides, Facebook Conversions API is to solve IOS 14 updates. Now, let me write the usage of Facebook Conversions API down.
Get Facebook Conversions API token.
